Go-to-Market Strategies
May 14, 2023
Recently, there's been a noticeable uptick in companies and professionals loudly celebrating their AI-driven achievements. You must have seen the posts: “My company created a new logo using AI!” “I wrote this article using AI!” It's as if the ‘how’ has started overshadowing the ‘what’ in our professional narratives. But here’s a take that might not be making the headlines: AI is not the hero of our stories; it’s the unsung sidekick, the silent partner that amplifies our work, messages, and stories.
"AI-first" is no longer the buzzword but the table stakes. It's plastered everywhere, proof that Artificial Intelligence is genuinely starting to reshape our lives. Indeed, AI is completely revolutionizing the way we approach problem-solving and creativity. It enhances our capacity to perform our roles with greater efficiency, speed, and innovation. It automates the tedious, untangles the complex, and even inspires new ideas. Yet, the essence of our professional success isn’t just about the technology we use. Technology doesn’t truly have the human spirit—our insights, experience, war scars, decisions, and the nuanced personal touch we bring to our work.
Here's the deal: AI is undoubtedly an incredibly powerful tool. But the endgame? It hasn’t changed since the first day a human traded something for money. It's about meeting our customers' needs, solving their problems, and making them do their jobs better, faster, and with more efficiency. If leveraging AI can help us deliver that - then we're all in a better place. But it should not be your front-and-center message!
Here’s some advice from one CMO to another: Let's not get lost in the AI hype. It's easy to boast about how you use AI to do your job. Save it to the fireside chats when your technology provider invites you to promote their business. Your customers, on the other hand, couldn’t care less. They only care about the value we're delivering. Are we making our customers' jobs easier? Are they more efficient in their tasks thanks to what we've provided? That’s your message! Not, “We created this amazing image using AI.”
Let's keep our eyes on the prize. AI is a mighty partner, sure. It's transforming the way we operate, innovate, and connect. But at its core, it's a tool. Focus on your team members and make sure they have this tool to work. To the outside world, ensure your message supports the only important core value: making your customer’s life easier.
P.s: AI helped me write this post ;-)
