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It's easy to stand out. 

All you need is someone who knows what she's doing.

Nelly Rinot    |    Startup Marketing

When your business is just starting, or experiencing rapid growth,
sometimes your needs don’t scale uniformly.


With a complete set of successfully tested playbooks and a ton of experience building and leading marketing for fast-growing early-stage SaaS companies, I help founders and venture-backed CEOs align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting. Then I create and operationalize their company's marketing machine so that it's fully functioning and helping you get to your next growth stage.

REDHOT is my advisory practice and I only take on 1-2 projects per year.

If you're a VC, founder or CEO and would like to learn more, email me at or schedule an office hours chat.

Instant Talent


Adjust the amount of marketing leadership talent you need as you go. Hire a full-time VP when you're ready.



Proven results working with early and growth-stage tech startups and companies, and supporting VC-backed portfolio companies.



Instant playbook to tap into. Avoid common mistakes and get up and running within days.
Add bandwidth when and where it's needed most.

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Product-Market fit

Acquisition & Growth Models

Marketing Tech Stack

Talent Acquisition

Brand & Identity

Marketing Plan & Budget

An executive addition to your leadership team

I provide a market-based perspective to fine-tune strategy and manage implementation that drives growth, interacting with other VPs and leaders on your team from Product, Sales, Success, Service, etc. for 100% alignment.

Project management -
I get my hands dirty.

I am a career exec, not just a consultant. Our relationship doesn't end with the recommendation, but with seeing it through to completion and results. I work with the marketing team on implementation plans and programs that align with the growth goals we set when building the marketing model.

Demand and revenue generation

This is the big one. A marketing team without clear goals and direction could spend months distracted with everything but demand generation. I make sure the team is focused on the business.

Marketing and growth model

Works with Sales, Finance, and CEO to develop the company's marketing model and budget, KPIs, metrics, and plan. This model is your blueprint for execution and measurement, as well as reporting to your board of directors.

Talent acquisition and management

I build high-performing teams. Teams that evolve as your business grows. It takes a seasoned exec to know what talent and resources you need for your goals. Plus, in the short term, I bring my network of contractors and resources to help.

Brand voice and personality

I help you develop, and most importantly implement an authentic brand voice that's translated into your content, PR, and IR activities. From logo to social posts to press pitches - your brand is creating buzz.

Tech and processes

This is the age of automation and repeated processes. A high-performing marketing org needs the right set of tools and platforms to operate. I make sure the marketing team doesn't get distracted with these tasks and set clear processes, responsibilities, and accountability. 

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