When it comes to startup marketing, boldness wins.

The fearless CMOs are able to capture the founders' big vision and understand that strong execution is everything.

I believe anyone can be a marketer. Autonomous software can help build a new marketing culture where everyone participates in the go-to-market efforts, and marketers are elevated to the expert resource position they deserve. 

Startup founder, CMO, executive advisor

After 20 years of working as a marketing executive in large high-tech companies launching countless solutions to market and building high-performing marketing operations, I caught the startup bug. I am Israeli-born, so you might say it's in my DNA. 

I started a CMO-as-a-Service practice, working with VCs and startup CEOs to help them scale their business. Soon, they asked me to join as an operator. As VP of Marketing, I successfully helped Kustomer and Hyperscience reach hyper-growth. Still, I wanted to do more… I wish to fix b2b marketing and help CMOs create a more unified, collaborative, and high-performing marketing execution culture at every company by enabling non-marketers to participate in marketing work.

My company is reinventing the marketing plan and is building the next generation of marketing software with a self-driving marketing plan at its core. marketer enables users to drag and drop predefined marketing programs to create a marketing plan - liberating marketers from manual busywork and allowing sales, CX, product, and HR teams to initiate best-practice marketing. marketer unifies and harmonizes all the customer-centric teams around an integrated, modern & purpose-built software. It's the first step to changing marketing culture and how companies go to market forever.

Fun facts

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My best ideas come to me while in the shower (a cliche, I know. But true.)


I always wear something red to important meetings. If you see me in red - it means I'm ready for war.


I found I have a hidden passion for product creation. Looking back, I should have been a product manager.


I enjoy taking risks and doing things differently. Challenging the status quo has always been what I'm known for. If you're looking for 'normal' - move on.


I believe in giving second chances. Anyone can make mistakes. It means they're taking risks. My only rule is: "Don't do anything stupid."

What I've been up to in the past few years




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It's build time! I start developing marketer -  the world's first autonomous marketing execution platform. We're on a mission to help companies build a modern marketing culture in the organization, one where everyone can be a marketer and contribute to the scale machine of the company.

I continue my advisory work and help Relativity (the $100M company that acquired TextIQ in 2021) to reposition itself as an AI leader in a new category and launch a refreshed brand to market. 

I take the majority of the year off to recharge and start preparing for the uber-intense work of building a startup from the ground up. 2021 was a year I used to educate myself about building products, pitching VCs and bringing an idea to life. I took a bogus company and software to market and validated a need, recruited advisors and design partners, and created the foundation of atrea.

Hyperscience is re-branded and re-launched to market, worked to secure C, D funding ($140M) with Bessemer Venture Partners and Tiger Global leading the rounds. A new company culture is created.
From here on, the sky's the limit.

Worked with TextIQ (Series A and REDHOT client) to create their marketing org and recruit their first Marketing VP, helping raise its profile and secure an acquisition by Relativity for $130M.

Kustomer is re-branded and re-launched. The marketing team is in place and we secured a Series C ($60M) with Battery Ventures leading the round.

I join Hyperscience as VP of Marketing to create a new category leader and change to bring a more modern approach to automation.

I found and launch REDHOT as my CMO-as-a-Service practice working with a select group of CEOs and founders of early-stage startups to build their marketing function.

Kustomer becomes a REDHOT client and soon after I am asked to join the company as VP of Marketing to help build traction and increase the company's profile in the market in advance of a Series C.

I found and launch \tim-les\ as my pet project, registering natural skincare formulas with the FDA and manufacturing a portfolio of products in my lab for a small list of loyal customers.

I spent the past 20 years - progressively advancing through the management hierarchy - leading the integrated execution for global B2B and B2B2C brands offering SaaS and enterprise-grade solutions and services to a variety of industries, segments, and target audiences. I've demonstrated success in closely collaborating with board members, CEOs, executive leadership, and operators in sales, product and operations functions by creating value.

My core strengths are in transformational change and growth-accelerating leadership, building lean, yet high-performing, marketing teams, and running marketing-excellence-driven operations fueled by strategic insights and focused on the return of the marketing investment.

Check out these 
5-minute bites